The general advice of this era is that everyone needs a personal brand. A story that presents a cohesive, consistent story about oneself, preferably accompanied by a curated, 4K social media feed! It needs to be a case for why one is the best, the most passionate, or the most something-or-the-other in their corner of the world. It’s about being memorable and being perceived as such with the intention of winning friends and influencing people. A story probably crafted by AI, but made to sound like it probably wasn’t.
But that brings us to a problem of everybody sounding like everybody else and the more interesting story behind people still remaining still unknown.
Most people are anything but cohesive and consistent. Life happens. The world changes. Sometimes there’s a metamorphosis and sometimes, a vacuum. People are an unfinished picture, a work-in-progess story with rough edges and only a faintly discernable plot. There are both deep insights and incomplete understanding. And there are moments of flow, and moments that are ill-timed chaos. There is inconsistency and pieces that don’t fit.
I am like most people. All of the above.
This website is an attempt to intentionally unbranded myself. To present a story without hype and buzzwords. And an experiment to see how algorithms react to such a webspace!
